Agency Banners – OOH Media Planners & Buyers


Giant Media UK – The Premier GIANT Building Banner Wrap Company … BIG ideas … GIANT Solutions!.

Giant Media and their partners have sole exclusivity with a number of high profile building banners sites both UK and abroad. We offer numerous site opportunities for your clients in prime spot locations in major cities through the EU to advertise on.


Site generated for our client & partners, Edinburgh.

Being the largest and most impactful advertising mediums in the country, Giant Building Wraps could support your clients brand position and strengthen their advertising message, helping to increase brand awareness and market their products or services directly to the consumer. They capture the attention to promote your clients business, or event on a GIANT scale.

BANNERS, THE OUTDOOR EQUIVALENT OF A SMACK IN THE FACE!

Why are banners, giant billboards or building wraps, booming? According to OMC figures, advertisers spent nearly 50% more for display on them in 2015 than during 2014.

If general OOH campaigns are product placement in people’s lives, Banners are the Outdoor equivalent of a smack-in-the face; like TV’s memorable “You’ve been Tango’d” campaign.


Site engineered & installed for our historical partners, Birmingham.

Most media people get the broadcast qualities of 6 sheet and 48 sheet poster advertising, able to quickly achieve high reach with the frequency needed over time to indelibly plant a simple message in the brain.

I think POSTAR does the job for Outdoor with media planners using its “likelihood-to-see” audience estimates, rather than the “opportunity-to-see” model used by most other media. Banners, must have additional impact and be able to communicate in a bigger way.


Site generated, & installed for our client & partners, Manchester.

Banners can dominate at strategic locations like major vehicular routes in and out of city centres, often with significant dwell-times during peak traffic periods.


Site created & installed for our partners, Bradford.


Site created & installed for our partners, Leeds.

For one thing, people will have a particular cone-of-vision depending on how they are moving and what they are doing. The sheer scale of most banners guarantees memorable impact to all but the most short-sighted of people, and I don’t mean those who believe all traditional media is dying/dead.

Some banners have over time become iconic locations, a kind of feature of the urban landscape.


Site engineered & installed for our historical partners, Manchester.

Most site hoarding banners have a massive canvas beloved of creative teams and fame-hungry brands. Even if the pack-shot is a small part of the overall picture, easily miss-able with some smaller format posters, this key brand message will still stand-out.

Banners can surprise and display a brand image where people wouldn’t be expecting it, especially valuable in neighbourhoods where the audiences appeal to those advertisers seeking kudos with this year’s trend-setters


Site engineered & installation for our partners, Manchester Airport T3.

Giant Building Banners create brand standout on a massive scale. They are the biggest medium in advertising.

It’s much more difficult to paint a memorable picture in people’s brains using radio waves, often the only other media able to reach drivers and their passengers.

Giant Building Posters

  • Cost-effective
  • Unrivaled impact
  • Penetrate into key cities and suburban areas
  • Located in high traffic areas for maximum visibility
  • Increases and maintains brand awareness over longer periods of time
  • Eye-catching and unique for maximum engagement
  • Premium illumination for 24hr exposure


Roadside Impact

  • Impact and stature
  • Broadcast audience
  • National brand awareness
  • Captures a hard to reach audience who spent a lot of time out of the home
  • Works well alongside Radio and TV campaigns*
  • Talked about media due to impact


Audience Key Facts

  • 20m adults own at least 1 car in the*
  • On average people travel for an hour a day [National Travel Survey]
  • 28m people have seen roadside advertising in the past week*
  • 15m people are heavy consumers of large format poster advertising*
  • 65% of the population view billboards
  • 30 million saw a billboard last week!*
  • 70% of ABC1’s and 65% of chief income earners see posters at the road side*
  • Billboards increase credibility
  • Industry proven track record of success
  • Billboards build brands
  • Increase sales through awareness
  • Informs, memorable and entertaining
  • Target mass and niche markets
  • Consumers rate hoarding’s next to TV

*Source-[TGI]

Agency/Client

  • Showcases creative ideas
  • Huge impact and publicity
  • Brand awareness creation
  • Size gives stature and domination to a campaign
  • Product launch site
  • PR stunts


Get Noticed

A successful company stands out from the competition and – that’s where Giant Building Banners give you that competitive edge.

The sheer size of a building banner delivers a fantastic impact and our premium city centre locations will ensure you really grab the attention of your audience.

As Giant Building banners can’t be tuned out of turned off, your message will be reaching potential customers around the clock for the duration of your campaign.

Delivering Stature

It’s not just about high-impact visibility and high levels of reach, it’s about setting yourself apart from your competitors and presenting yourself in a medium that appears bigger and better. People associate size with prestige, so advertising on a Giant Building banner provides you with added stature.

Advertising Standards Authority research tells us that the perceived scale and quality of advertising is very important to the way it is received. In colloquial terms, size matters! If a campaign is thought to have a large budget behind it or it is thought to be part of a major campaign, then this adds credence to the message and adds stature to the brand. So large space sizes, mainstream media, the use of colour. high production values or even a cleaver or big creative idea all add weight to the advertising.

Magnify Your Media Strategy

Many companies promote themselves using a combination of different media, like press and radio. By adding Giant building banners into the mix, your message gains strength through what is known as the “Media Multiplier Effect” plus all the prestige and impact that we’ve already mentioned.

You could use Giant Building Banners to generate awareness, structure and interest in your product, and then use press, alongside it to deliver more detailed product information. Or you could use radio to talk to your target audience as they commute to and from work adding Giant Building Banners to provide that all important visual impact.

 

Giant Media UK Ltd

Giant Building Banners communicate to an ever widening audience generating greater awareness than other conventional outdoor advertising medium, delivering a constant advertising message 24 hours a day 7 days a week for the duration of a building banner campaign.

By investing in Giant Media UK Ltd and our “Giant Building Banner Posters” we will enable your clients brand to dominate a city skyline and become a GIANT part of the urban landscape.

In planning for future client campaigns and to receive details for up and coming venue sites along with our current partnered sites & media rates, email us:  enquiries@giant-media.co.uk